Frequently Asked Questions About The Row Bags
The questions below are the ones raised most frequently about the row bags, and each is answered with what can actually be verified. Every price here are observed 2026 market prices recorded in September of that year, not an official price list, since the brand publishes none. Where something is reported but unconfirmed, it is labelled openly rather than glossed over. Any number coming out of a resale report is observed market behaviour, not investment advice. Only bags are covered: ready-to-wear and footwear sit outside the scope. Claims that circulate widely but cannot be checked have been left out.
Who is behind The Row, and where are the bags made?
Mary-Kate and Ashley Olsen set up The Row in 2006, and the company is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name derives from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Further than that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. The brand’s own boutiques operate in Los Angeles, New York, London, Paris and Amagansett.
Why are the bags official website left without a logo?
You will find no exterior logo plaques, branded hardware or monogram prints anywhere on the range. In their place, you place the bag by silhouette, proportion and construction. Each bag bears a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, which means it registers as weight rather than shine. Where other houses print logo jacquard, the line uses nappa, lambskin, calfskin and cotton herringbone, since linings are treated as luxury materials in their own right. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.
What does a The Row bag cost?
There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. Observed prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Material moves the number more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Since retailer prices vary and stock, currency and season all move the figure, the table is a snapshot, not a quotation.
| Tier | Range observed in 2026 | Example models |
|---|---|---|
| Entry level | $590 to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle | $1,550–$3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| Top | $3,600 to $6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| The suede premium | Depends on the silhouette | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Is the Margaux discontinued?
Nobody outside the brand knows, and the brand has not said. Two things are verified: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. Discontinuation is widely reported, but no official confirmation has come from the brand. Those two claims are different, and any article merging them goes beyond the evidence. Practically, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. The status is unresolved, and should not be treated as settled.
How does the Soft Margaux differ from the Margaux?
Calling it a rename misses the point: the Soft Margaux is a reworking. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are all new against the original. Recorded at $3,650, the Soft Margaux 10 is 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 carries over that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. Reports put a Soft Margaux 15 at about $4,700, but the figure is unconfirmed. Recorded at $4,900, the Margaux Shoulder 12 is a separate shape, marked out by a lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
The figure means width in inches, not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison remarkably simple, since two bags sharing a number occupy roughly the same width. A major retailer carries there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with no verified price. When a name carries N/S or E/W instead, that describes orientation rather than dimension. Taken together, the two conventions, you know most of what matters before ever seeing the bag.
How do you authenticate a The Row bag?
No public serial number, date code or authenticity card system exists for these bags, so there is nothing to look up and nobody can verify one for you. Authentication is physical instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Real hide is substantial and soft at once and takes light in rather than throwing it back; fakes come across stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- There are no serial numbers, no date codes and no authenticity cards
- Even stitching density and clean hand-painted edges
- Crisp, centred interior stamp reading Made in Italy
- Matte or brushed fittings that close with precision
- The bag should keep its shape empty
Do The Row bags hold their value?
They have on observed market behaviour; treat that as description, not investment advice, and past figures forecast nothing. 97% value retention is the number the Rebag CLAIR 2025 report gave the brand, carrying it into the unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale was reported up about 44% year over year, which is a softer data point. Canvas, nylon, sisal and seasonal colours sell down, so the retention belongs to black and neutral calfskin rather than the line as a whole.
Where can I buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Confirmed multi-brand stockists run to Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. Off-price and archive stock sits with The Outnet, where discontinued styles regularly appear. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all carry them on the secondary market. They also turn up on Poshmark, eBay and Mercari, though sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
How do you care for one?
What follows is material-appropriate and general, not instruction from the label, because no brand-issued care protocol exists. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Work calfskin and grained finishes with a soft dry cloth and apply neutral conditioner sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth and no over-conditioning. The most fragile material in the line is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.